Alejandro Pena and Keter deliver sustainable outdoor solutions, making late summer evenings unforgettable with eco-friendly, stylish designs.
As the sun dips below the horizon a bit earlier each evening and summer humidity gives way to cool, crisp air, outdoor spaces transform into havens of tranquility. Flower-filled gardens begin to transition to the rich hues of autumn, and it’s the perfect time to savor the changing season from the comfort of your backyard.
Alejandro Pena, CEO of Keter, knows this seasonal shift well and has spearheaded the development of eco-friendly outdoor solutions that allow homeowners to make the most of their outdoor spaces no matter the time of year.
Late summer evenings hold a unique charm. As the day’s heat fades, there’s nothing quite like retreating to a comfortable backyard to unwind. It’s a time to relax with family, entertain friends, or simply enjoy a quiet moment under the stars. Pena, whose leadership has guided the company to become a leading name in outdoor living products, understands that these moments are precious. His vision for Keter’s product lines is clear: to provide sustainable, stylish, and functional outdoor solutions that enhance these experiences.
Keter’s Signature Collection, for example, epitomizes this philosophy. Designed with an emphasis on form and function, the collection includes everything from durable storage sheds to elegant outdoor furniture crafted from 100% recyclable materials. These products blend seamlessly into the natural environment and offer practical benefits that make late summer and early fall evenings more enjoyable.
Pena stated, “As elevated backyard design is becoming more important to our consumers, we noticed a gap in the market for outdoor storage solutions that complement the beauty of nature rather than clash with it. The Signature Collection now fills that gap with the first best-in-class storage solutions designed to be seen, not hidden away.”
Eco-Friendly Innovation Under Alejandro Pena’s Leadership
Alejandro Pena has been a driving force behind Keter’s commitment to sustainability. Under his leadership, the company has prioritized using recycled materials in its manufacturing processes. The firm is renowned for its dedication to environmental responsibility, with over 80% of its products made from recycled content.
This eco-conscious approach is not just a trend but a core principle that guides the enterprise’s operations. Pena’s vision for the business goes beyond just creating outdoor products; it’s about ensuring that these products contribute positively to the environment and help consumers lead more sustainable lives.
The industry, according to Alejandro Pena, “will continue to see markets evolve where consumers are going to increasingly become more and more aware of what’s good for the environment and what’s good for the world we live in. They are going to demand companies be socially responsible, and we need to be at the forefront of this in our industry.”
Pena stated, “We will work to realize developments in progress to improve our position in the coming years to meet our ambitious target of 55% recycled content by 2025.
“As always, I am inspired by our global team of dedicated, smart, and caring people at Keter. We are powered by our shared passion for a better future, and we work together with our partners to overcome all challenges, even in the most testing of circumstances.”
Also Read: The Eco-Friendly Way of Brightening Your Home & Earth
Preparing for Fall With Keter’s Solutions
As summer gives way to fall, backyard spaces take on a new life, and it’s time to think about preparing your outdoor space for the cooler months ahead. This is where Keter’s products truly shine.
The company’s goal is to create products that are beautiful, functional, and environmentally responsible. Keter wants customers to enjoy their outdoor spaces with the assurance that they’re positively impacting the planet.
Keter’s sheds are a prime example of this ethos in action. Available in various sizes and styles, these sheds are perfect for stashing seasonal yard and gardening supplies as the seasons change. Made from durable, weather-resistant materials, they provide a secure, attractive storage solution that blends into any backyard setting. With their easy assembly and maintenance-free design, the company’s sheds are a practical choice for homeowners looking to simplify their outdoor storage needs.
The outdoor furniture market in the United States is expected to grow by 3.54% from 2024 to 2029, reaching a market volume of $21.95 billion by 2029, which is why Keter’s focus on practicality doesn’t end with storage solutions. The company’s outdoor furniture is designed to withstand the changing seasons while providing comfort and style year-round. From bench seating that doubles as sneaky storage to patio sets like the Rio that invite you to linger over meals outdoors, Keter’s furniture is built to last, using sustainable materials that require minimal maintenance.
Keter’s Commitment to a Sustainable Lifestyle
Alejandro Pena’s vision for the business extends beyond just meeting the needs of today’s consumers. He’s passionate about fostering a sustainable lifestyle that future generations can enjoy. This commitment is evident in every product the company creates, from the materials used to the design processes that minimize waste and reduce environmental impact.
Keter focuses on creating products that enhance convenience and comfort for people at accessible prices. Every product is fully recyclable and built to endure, reflecting a firm stance against single-use items.
The company prioritizes advancing a circular economy by innovatively incorporating recycled materials into its products, with some items composed entirely of recycled content. In 2023, Keter used 41% recycled content in its production processes, totaling 110,000 tons — an amount equivalent to the weight of 277 Boeing 747-400 aircraft.
Moreover, Pena’s leadership has seen Keter invest in innovative manufacturing technologies that further reduce the company’s carbon footprint. Keter is setting a standard for sustainability in the outdoor living industry by optimizing production processes and continuously seeking new ways to improve efficiency.
In Keter’s 2023 sustainability report, Alejandro Pena explained that the company “continued to work hard to source and utilize recycled content and progressed initiatives that keep us at the leading edge of recycling science and innovation.”